Risk Management

If you use Risk Management, either as a client-side marketer or as an agency, then you'll have your own opinions on who provides the best services in what can be a very complex but very useful area.

By risk management, we mean any company that is providing either fixed fee services (typically where they assume all the risks involved in the management of a promotion for a fixed fee, so allowing the promoter to be sure of how much they will have to pay) or promotional risk management or promotional risk insurance services.

Some companies will cover a wide range of types of promotion; others may specialise, for example in promotions relating to sporting events.

Please think about any risk management services providers you have worked with in the last two years, and, when voting goes live, nominate up to three companies in this category.